Ever

The Ask

Following a recent rebrand and packaging redesign, Ever Skincare’s objective was to establish new photography style guides for future content creation.

The Solution

To complement Ever Skincare’s premium rebranding, I developed a dual visual strategy. For the website and evergreen content, I employed a clean, natural aesthetic with bright lighting to emphasize the products’ organic quality and the new packaging design. For targeted marketing campaigns and subscription-based product bundles, I created monochromatic imagery with brand-aligned backgrounds, offering designers versatile assets for future use. Collaborating closely with the Director of Advertising and the brand management team, we ensured the visuals effectively communicated the brand’s elevated positioning.

A dual visual approach ensured that Ever Skincare’s refreshed imagery resonated with both product quality and brand identity.

Impact & Results

The updated photography facilitated a cohesive brand-wide launch, integrating the new look across all platforms. This visual overhaul reinforced Ever Skincare’s status as a refined and trustworthy skincare company, aligning with its long-term strategic goals.