New York, NY
I initiated a test project aimed at refreshing the product’s visual presentation. This endeavor focused on highlighting the product’s portability and effectiveness through innovative visual storytelling, incorporating the brand’s iconic colors to create a cohesive and recognizable aesthetic.
I crafted monochromatic scenes with an animated aesthetic, ensuring the product remained the focal point and reinforcing brand recognition.
to emphesize the pen’s compactness and convenience, illustrating its seamless integration into daily life for on-the-go stain removal.
While conceptual, the resulting visuals align seamlessly with Tide’s brand identity, presenting a cohesive body of work that could be effectively utilized across various marketing channels to promote Tide To Go’s practicality and efficiency.
