Case Study
Blue Bottle Coffee
As Blue Bottle Coffee expanded, it needed a cohesive creative approach for new product launches and its at-home subscription service, aiming to maintain the brand’s signature minimalist aesthetic while introducing fresh, engaging visuals that reinforced its premium positioning.
The Ask
We built a look that translated Blue Bottle’s refined café presence into curated home environments. Campaign visuals placed the product in warm, design-forward settings—moments that felt lived-in yet elevated. The work balanced function and aspiration, reinforcing the brand’s premium status while inviting subscribers to bring that culture into their daily rituals.
The Solution
Client
Blue Bottle Coffee
Role
Art Director, Photographer
Scope
Campaign Visuals, DTC Creative Assets, Paid Advertising, Subscription Marketing
Team
Visual Designers, Copywriters, UI Designers
A unified story carried Blue Bottle from its cafés into people’s homes, keeping the same sense of craft and care.
By showcasing Blue Bottle’s brewing tools as objects of design, the campaign reinforced the idea that making coffee at home could feel just as refined as visiting the café.
Impact & Results
The subscription service became a reliable, long-term revenue driver and deepened Blue Bottle’s direct connection with customers beyond its cafés. The creative framework helped shape how the brand presented its at-home experience across channels—contributing to the sustained growth and market strength that led to Blue Bottle’s $700M acquisition by Nestlé.