Case Study
Lola
LOLA, a women's health brand committed to transparency and inclusivity, needed to reimagine their social media presence. While their existing content effectively communicated product education through lifestyle imagery, they lacked a cohesive visual identity and weren't adequately representing the diverse communities they serve. I was brought on to create more inclusive content across gender, body size, race, and body positivity while establishing a distinct visual language for the brand.
The Ask
I creative directed a team of designers, copywriters, and social media managers to develop a bold animation style that would define LOLA's social presence. This illustration-forward approach allowed us to authentically represent diverse bodies and identities without the constraints of traditional photography, making inclusivity inherent to the creative rather than an afterthought. The consistent animation style carried through both organic and paid campaigns, finally giving LOLA the strong visual point of view they'd been missing.
The Solution
Client
Lola
Role
Creative Director
Scope
Social Media Strategy, Art Direction, Visual Identity Development
Team
Designers, Copywriters, Social Media Managers
Impact & Results
The animation style became LOLA's signature, creating immediate brand recognition across all social channels. We successfully transformed their presence from product-focused education to inclusive storytelling that celebrated their diverse customer base. The distinct visual language differentiated LOLA in the women's health space while providing a scalable creative system that continues to define their brand communications.