Case Study
Go Time Gear
Go Time Gear aimed to expand beyond its core male, doomsday prepper audience to reach a broader market by emphasizing family safety and everyday preparedness.
The Ask
I repositioned the brand visuals to feature everyday people and couples in emergency hiking scenarios, moving away from military-style and bunker imagery. Supporting this shift, we developed a social strategy targeting the outdoors community with a blend of educational and inspirational content, making the brand more relatable and accessible.
The Solution
Client
Go Time Gear
Role
Creative Director
Scope
Visual Identity Redesign, Campaign Visual Development, Email Marketing Creative, Paid Advertising Assets, Social Media Content Strategy
Team
Designers, Copywriters, Social Media Managers
We established a new social strategy focused on the outdoors community, blending practical tips and inspiration to support the brand’s more relatable positioning.
Impact & Results
This new creative direction expanded Go Time Gear’s reach, authentically connecting with a more diverse customer base and a broader range of use cases. The approachable, inclusive content strategy drove a consistent 8% increase in conversions across both DTC and Amazon channels, boosting brand loyalty and positioning Go Time Gear as a trusted resource for everyday preparedness.