Case Study
Blue Bottle Coffee
When launching its first ready-to-drink product, New Orleans Style Iced Coffee, Blue Bottle Coffee needed a campaign that introduced the new category while preserving the brand’s signature elegance. The challenge: stand out in a competitive RTD market without straying from its minimalist identity.
The Ask
I leaned into a monochrome, design-driven aesthetic that gave NOLA its own voice while staying distinctly Blue Bottle. Clean, bold compositions and stripped-down color treatments carved out a modern identity for the launch, positioning the product as both disruptive and timeless.
The Solution
Client
Blue Bottle Coffee
Role
Art Director, Photographer
Scope
Campaign visuals, Brand Creative Assets, Paid Advertising, Subscription Marketing
Team
Creative Director, Head of Product, Designers
THE NOLA CAMPAIGN BALANCED MINIMALISM AND BOLDNESS, GIVING BLUE BOTTLE A DISTINCT VOICE IN THE READY-TO-DRINK MARKET.
Impact & Results
The launch introduced Blue Bottle’s first ready-to-drink product with clarity and impact, successfully establishing NOLA as a key offering in the portfolio. The campaign helped position the brand for broader retail expansion and contributed to the overall growth momentum that culminated in Blue Bottle’s $700M acquisition by Nestlé.